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2016 Mobile Ad Summit
Wednesday
, 
October 
08
 at 
8:00am
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INNOVATION TRACK

A New Era for Transportation

WEDNESDAY, OCTOBER 8TH
8:00 AM-9:45 AM EST
DISTRICT WINERY, DC

The Innovation Track: A New Era for Transportation
Tuesday
, 
February 
11
 at 
8:00am
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The Innovation Track: A New Era for Transportation
Wednesday
, 
October 
08
 at 
8:00am
RSVPs Closed
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OVERVIEW

The future of transportation takes center stage in Washington on October 8th, as Widehall, in partnership with the Association of American Railroads, convenes industry leaders and policy makers to chart a smarter path forward. This high-level forum will spotlight policies and innovations that position the industry to adapt, compete, and deliver on national priorities—from economic growth to workforce development to environmental sustainability.


Discussions will look beyond narrow regulatory debates to the real drivers of progress. Artificial intelligence, automation, and digital platforms are reshaping operations, unlocking efficiency, and fueling long-term competitiveness. At the same time, strategic investment and public-private partnerships are strengthening the sector’s critical role in global supply chains and positioning it to meet the demands of tomorrow.

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SPEAKERS

Sen. Deb Fischer
(R-NE)

Member, Surface Transportation, Freight, Pipelines, and Safety Subcommittee
United States Senate

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Rep. Bruce Westerman (R-AR)

Member, Transportation and Infrastructure Committee
United States House of Representatives



Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Susan Dudley


Former Administrator; Distinguished Professor of Practice, Public Policy and Public Administration

Office of Information and Regulatory Affairs (OIRA); GWU


Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Robert Atkinson

President
Information Technology and Innovation Foundation (ITIF)

 

 


With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Matt Soule

Co-Founder and CEO
Parallel Systems 

 

 


Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Ian Jefferies

President and CEO
Association of American Railroads




Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Steve Clemons

Editor at Large
The National Interest

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

MODERATOR

Sen. Deb Fischer (R-NE)


United States Senate

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Robert Atkinson

President
Information Technology and Innovation Foundation (ITIF)

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Matt Soule

 Co-Founder and CEO
Parallel Systems 

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Steve Clemons

Editor at Large
The National Interest

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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